Partnerships · 2026

Labels aren’t usually like this.

An independent dance label, a touring collective and a community, founded by DJ Susan in SoCal in 2017. Here’s how it’s doing, and what we can build with you.

01 / 09

At a glance

From 27 quarterly royalty statements, 2019 Q3 – 2026 Q1.

167.7MLifetime streamsAll stores, incl. YouTube Content ID
1,098TracksAcross 435 releases
428Credited artistsSigned, remixed or featured
80,722Units soldDownloads and purchases
$70,779Lifetime royalties27 quarters
$11,951Last 12 monthsRoyalties
2021 Q4Peak royalty quarterCatalog still earning since
2017FoundedBy DJ Susan, SoCal
02 / 09

Momentum

Streams grew 78% in 2025, the label's best year on record. 2026's first quarter alone reached 61% of all of 2025.

51.2Mstreams in 2025 · $12,087 royalties · 1,044 tracks earning
20M
40M
’19’20’21’22’23’24’25’26 Q1

Tap a year for its royalties and how many tracks earned. Striped bar: 2026, January–March only.

03 / 09

The catalog

The records that keep earning, the artists we backed early, and where the money comes from.

Top earning records

TrackStreamsRoyalties
MercyFOMO15M$9,151
Feel the VibrationHouse Divided9.6M$2,947
Feel ItRichard Vission14.8M$2,883
In the ClubBrad Wood6.6M$2,326
Hot FlashMax Styler3.5M$2,252
SecretsDJ Susan1.4M$1,696
BabyloniaPEACE MAKER!1.7M$1,577
TippinMASF2.4M$1,446

Ahead of the curve

Early or catalog rights on artists who’ve since broken through.

  • John SummitRemixed “Susie’s Weapon” for us. Now multi-million monthly listeners.
  • Max StylerBeatportal Artist of the Month, January 2026.
  • Chapter & VerseNamed among the fastest-rising UK producers.
  • Franky WahRadio 1 acclaim; SHÈN Recordings.

Where it earns

  • Beatport · DJ downloads43%
  • Spotify · Streaming28%
  • iTunes · Downloads12%
  • YouTube Content ID · Fan videos10%
  • Facebook · Fan videos3%

Share of lifetime royalties. Beatport leads: DJs buy these records to play them out. Fans have used the music in 109.2M plays of their own YouTube and Facebook videos.

04 / 09

Audience

Channels and events the label owns, on top of the store streams above.

850KMonthly listeners across the collective
172KSoundCloud followers
119KSocial followers
50K+Email subscribers
10K+Event attendance a year
50+Countries reached
800Vault members
260+Sherm In The Booth episodes
05 / 09

The family

A core group of artists who create, perform and grow together year-round. One relationship reaches all of them, and their audiences.

06 / 09

Live

Parties and stage takeovers at Miami Music Week and ADE, and in 2026 the first Hood Politics Tour.

Miami Music Week, tickets sold

150
2023Selina USA
250
2024Paraiso Esterno
800
20251-800-Lucky
800
20261-800-Lucky

Notable bookings

Waka Flocka Flame / Tchami / AC Slater / Henry Fong / BRANDON / Kaleena Zanders / LOVRA / Jake Shore

Tour stops and takeovers

ADE 1001 Tracklists Boat Cruise/ADE Club Takeover · MAIA/Nebula · NYC/Academy · LA/MMW · 1-800-Lucky/Audio · San Francisco/Sky · Salt Lake City/Vice · Seattle/Trio · Charlotte/Trio · Charleston/Artistry · Honolulu/Zebbie's Garden · Washington, D.C./Laguna's Beach Bar · Pensacola/Club Vinyl · Denver/Spin Nightclub · San Diego/Spybar · Chicago/North Coast Music Festival · Chicago/Same Same But Different · SoCal/ADE 1001 Tracklists Boat Cruise/ADE Club Takeover · MAIA/Nebula · NYC/Academy · LA/MMW · 1-800-Lucky/Audio · San Francisco/Sky · Salt Lake City/Vice · Seattle/Trio · Charlotte/Trio · Charleston/Artistry · Honolulu/Zebbie's Garden · Washington, D.C./Laguna's Beach Bar · Pensacola/Club Vinyl · Denver/Spin Nightclub · San Diego/Spybar · Chicago/North Coast Music Festival · Chicago/Same Same But Different · SoCal/
07 / 09

Community

Panels, demo feedback and meetups: value for the dance music community beyond the dancefloor.

On the panels

  • Amsterdam Dance Event (ADE)
  • Chicago Music Nexus
  • Miami Music Nexus

Demo feedback sessions

  • ADE Lab
  • Miami Music Week × EDM.com
  • Miami Music Nexus
  • Chicago Music Nexus

Also

  • Hood Poli Tour pre-show linkups
  • Sherm In The Booth podcast
  • S&S Sound House (affiliate label)
08 / 09

The collection

Apparel for a community that reps the culture long after the music ends. Limited drops sell through, and open the door to collaborations.

09 / 09

Partner with us

No fixed sponsorship tiers. We build each campaign around your goals, mixing live, digital, artists, merch and community.

Brand integration

  • Custom event activations
  • On-site signage and LED visuals
  • Promotional materials
  • Online store placement
  • Merchandise collaborations

Live experiences

  • Community panels
  • Demo feedback sessions
  • Hood Politics Tour activations
  • Meet & greets and VIP experiences

Artist & content

  • Label and artist social campaigns
  • Sponsored music releases
  • Podcast integrations
  • Collaborative content

Let’s build something.

Tell us about the show, the brand or the drop, and we’ll come back with a plan.

Sources. Catalog, streams, royalties, stores and top records: 27 quarterly royalty statements, 2019 Q3 – 2026 Q1; “2026” is January–March only. Audience, live and community figures: label-owned channels and ticketing, 2026. Streams include YouTube Content ID and Facebook plays. Page updated November 2026.

Confidential: shared with partners directly. Please don’t forward without asking us.